Our Consumers…Our asset
We are committed to investing in research to provide customers with best-in-class and low-risk products. We strive to abide by the highest standards of transparency and build rock solid trust with our customers.
Our Priority
Reducing harm and fighting tobacco trafficking
Our Achievements
Over the past years, we have supported our consumers by:
- Preserving their rights through transparent practices
- Providing transparent price, fees and components information
- Adopting appropriate warnings on tobacco-related risks.
Our Future Actions
Our action plan over the coming years is aimed at:
- Implementing the health and safety management system
- Investing in health activities to ensure medical services
- Investing in public health research aimed at reducing smoking diseases
- Investing in tobacco studies